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HBA is well-represented on Kantar's List
May 19, 2015
By: TOM BRANNA
Editor
David Letterman is retiring, but no one, it seems, grows tired of Top 10 lists. And in a recent look at the top brands in the world, household and personal care products were very well represented. Coke came out on top of the latest annual Brand Footprint study from UK market research firm Kantar Group, which analyzed and ranked 11,000 global brands. Kantar awarded the Coca-Cola Company brand a score of 5.7 million “consumer reach points” (CRP) — a metric that tracks the number of households ...
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